DRZERO Neology Shampoo

Strong Yet Refined

Combining a strong visual presence with a restrained design language, creating an identity that conveys confidence, intelligence, and refinement. The DRZERO logo establishes a bold and confident brand image. Meanwhile, the clean, rational form and achromatic color palette evoke a sense of trust associated with science.

Balancing Logic and Softness

The bottle features a clean, straights silhouette that employs clear geometric lines to express scientific rationality and logic. A subtle curve at the top of the dispenser introduces softness to the overall form, creating harmony between functionality and refinement.

Gradation of Harmony

The bottles form a continuous gradient from white throught light grey and dark grey to black. Black represent men’s shampoo, evoking the depth and strenght of dark hair; White convey brightness, cleanliness and beauty of healthy-looking hair. Each product maintains its distinct identity, while the lineup forms a conhensive and recognizable brand expression.