METAPHYS is a consortium design brand that shares a design concept. The word METAPHYS originates from METAPHYSICS, which means a study pursuing the basic principle of all existence. The METAPHYS products are the outcome of reflecting the significance of existence of an object and its optimal application from square one and reassembling them one by one. Corporations that share this concept advance the formulation of METAPHYS by creating products while applying the core competence in each field.
Hers is engaged in branding, product planning, design work, public relations, dealing with the media, managing website, and making presentation in exhibitions, and share the brand with partner corporations.
METAPHYS as part of the social design is an arena where creation of regionality, eco, and SR are practiced. METAPHYS is a social practical program worked on together by multiple corporations.