Born in 1959 at Sakaiminato city, Tottori prefecture. Joined Sanyo Electric Co., Ltd., Design Center after graduating from the Osaka City University, Faculty of Engineering, Applied Physics Department in 1982. Established Hers Experimental Design Laboratory, Inc. in 1986. Involved in an extensive range of design works related to products, as well as graphics, C.I, and interface designs. Instructed and practiced product design development based on so-called “Design of human behaviors” or user psychological behavior analysis. Also practiced “Strategic Design Management” and “Concept of Design as an Asset Value” that interprets design as a system to play an enormous role. As a former engineer, a number of works are related to supporting and producing design visualization for universities and corporations’ state-of-art technologies. In measures of regional design development, have frequently engaged in producing and designing region-based corporate consortium that aligns the regional vector while optimizing each corporation’s core competence.