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About us

Hers Experimental Design Laboratory engaged in a solution business where we help to solve a variety of problems with our design. Our company is divided into 3 sections; Design Section that accepts design work for a project, Chiaki Murata Section that mainly undertakes producing and consulting, and Consortium Brand METAPHYS Section that is shared by multiple corporations of various business categories. With the 3 Sections working together, we serve our clients according to their purpose.

hers design inc.
1986(1991 incorporation)
Chiaki Murata
General design work (mainly industrial design)
Design consultation
Produce strategic design management/creation of regionality
Design seminars/workshops
10 minutes walk from Shoji Station (Osaka Monorail)
Take #47 bus from Kita-Osaka Kyuko Senri-Chuo Station, 3 minutes walk from Nishi Midorigaoka bus stop
Take #47 bus from Hankyu Toyonaka Station, 3 minutes walk from Nishi Midorigaoka bus stop
Head office
1-5-22 Mukaigaoka Toyonaka Osaka 560-0053 Japan
telephone : +81-6-6854-3387
facsimile : +81-6-6854-3386
Overseas Office
Beijing Office・Metaphys Showroom
Creatife Technology & Development Company Limited
Building F, 5 Sanlitun Xi Wu Street
Chao Yang District, BEIJING, CHINA 100027
telephone +86-(10)-51267918
facsimile +86-(10)-51267919
Seoul Office
2F/72 Tongin-dong, Jongno-gu
Seoul 110-043 South Korea
telephone +82-(20)-7931313
facsimile +82-(20)-7207917
Hong Kong Office
Raindrop Communications Limited
Room 4, Floor 7, Fashion Centre, 51-53 Wing Hong Street, Lai Chi Kok,
Kowloon, Hong Kong
telephone +852 755 2391 3642
facsimile +852 755 8252 7891
Shenzhen Office
Raindrop Trading
Room 401, 4/F., East Block, Aide Mansion Futian, Shenzhen China
telephone +86 755 2391 3642
facsimile +86 755 8252 7891

Chiaki Murata

hers design inc. / METAPHYS CEO
Professor / Institute Director of KYOTO UNIVERSITY OF ART AND DESIGN

Born in 1959 at Sakaiminato city, Tottori prefecture. Joined Sanyo Electric Co., Ltd., Design Center after graduating from the Osaka City University, Faculty of Engineering, Applied Physics Department in 1982. Established Hers Experimental Design Laboratory, Inc. in 1986. Involved in an extensive range of design works related to products, as well as graphics, C.I, and interface designs. Instructed and practiced product design development based on so-called “Design of human behaviors” or user psychological behavior analysis. Also practiced “Strategic Design Management” and “Concept of Design as an Asset Value” that interprets design as a system to play an enormous role. As a former engineer, a number of works are related to supporting and producing design visualization for universities and corporations’ state-of-art technologies. In measures of regional design development, have frequently engaged in producing and designing region-based corporate consortium that aligns the regional vector while optimizing each corporation’s core competence.

The consortium design brand METAPHYS, presented at Milano Salone in April 2005, has been covered by media frequently as a new business model that attempts to share design, concept, brand, design style, and distribution beyond business categories. Opened in 2011 a social design seminar at a graduate school of Kyoto University of Art and Design to start a team to jointly solve social problems by industry, government and academia together.
  • Professor / Institute Director of KYOTO UNIVERSITY OF ART AND DESIGN
  • Visiting Professor of KOBE DESIGN UNIVERSITY
  • Adjunct Instructor of KYUSHU UNIVERSITY
  • Director of Japan Design Consultants Association
  • Director of Eco Design Network (NPO) / Director of Research Department of Eco Produtcts
  • Member of Japan Industrial Designers’ Association
  • Member of Japan Design Producers ’ Union (Cooperative)
  • Registration Adviser of the Osaka Small to Medium Enterprises Support Center
  • Member of the Design Consultant System of the Osaka Design Center
  • Project Producer of Osaka Design Promotion Plaza
  • Member of the Kids Design Forum
  • Project Member of Nakanoshima-banks Design Museum
  • Director of Tokyo Metropolitan Museum New Traditional Crafts Project
  • Producer and Designer of Next Generation Energy Saving House METAPHYS HOUSE
  • Selector of Kansei-kachi Sohzo Museum 2008
  • Executive of Kansei-kachi Sohzo Museum in Kobe, Select Judge of Fukuoka Industrial Design Award,
  • Judge of the International Forum Design Award (IF Award) 2009
  • Judge of Computex Taipei, Head Tutor of Co-design Osaka Design Center Design Business Workshop,
  • Styling Editor of Osaka Styling Expo, Judge of Niigata IDS Design Competition 2010
  • Executive and Chairman of Eco-Products Design Competition 2007~2010
  • Judge of Design Excellent Award Thai 2010~2011
  • Chairman of National High School Design Competition 2013
  • Judge of the Good Design Award Competition 2002~2013
  • Judge of Design for Asia Award 2011, 2014
  • Total Producer and Designer of Echizen Japan Consortium Brand 2009~
  • Honorary Consultant of Kouchi Kansei-kachi Sohzo Promotion Conference 2010~
  • Executive of Social Design Conference 2011~
  • Producer and Designer of Kumano Wood Products wanoki 2013~